Vital Media

Vital Media Offers Message On-Hold and In-Store Advertising

When someone calls your business, they fall into two obvious categories:

1. An existing customer
2. A prospective customer

An effective advertising on hold program as part of your overall marketing tool-chest will help maintain the former and win over the latter.
  • 84% of consumers prefer listening to message-on-hold than any other option.
  • Businesses that used message on hold were able to retain 40% more calls.

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received." - Inbound Telephone Call Center

    Here's how the Program Works:

  • Four times a year take a couple of minutes to fill out a quick and easy survey on the web or via fax. Vital Media will remind you when there’s an opportunity to update!
  • Vital Media will write your script, professionally voice it, license the music, assemble the production, and deliver it to you. Your custom production usually ships within 48 hours.
  • All of this for $50 per month for the first location, $25 per month for each additional location.
  • If you don’t already have equipment, there is a one-time investment in a repeater that comes with a 5-year warranty for only $219 plus s/h.
  • There is NO CONTRACT to sign! The service will retain your business – not a piece of paper

    Without Message on Hold:

  • 60% of those on-hold callers will hang up.
  • 30% of those who hang up won’t call back
  • 93% of callers say waiting on hold with silence makes the wait seem longer than it really is

Frequently Asked Questions:

Why should I subscribe to the Advertising On-Hold program?

The key word here is "Advertising." You won’t hear things like, "we’re sorry for the delay…" in our messages. Vital Media programs are designed to sell more of the products and services you provide.

What kind of equipment do I need?

Do you have a "phone system," or a "brain" for the phones? These are more commonly referred to as a KSU (Key System) or PBX system. If so, chances are you’ll only need the repeater which is $219 + S&H. If this is all a little confusing, give your Vital Media rep a call. They will be happy to walk you through it.

What if I don’t have a phone "system?"

There are adaptors available that will enable many two or four line "desktop" phones to utilize On-Hold Advertising. Give Vital Media a call and they’ll do the research for you!

Why not just leave my phones as is, silence?

Consider what goes through your mind when you're put on hold and hear nothing. Was I cut off? Vital Media will help you project a more professional image and keep those valuable customers on the line!

For more information go to: www.whiletheywait.com/atd

This expense is eligible for co-op reimbursement on some vendor programs.